Introduction
You know some customers are more valuable than others. And it usually costs a lot more to acquire a new customer than retain a new one. In fact, acquiring a new customer can be five to twenty-five times more expensive than retaining a new one (Harvard Business Review 2014). Fred Reicheld (inventor of the net promoter score) showed that you can increase your profits by 25% or more if you increase your customer retention rates by 5% (Bain and Company 2001).
Do you know which of your customers are most at risk of leaving? If not, the answer is hiding in your data. By using JH Data Science’s solution, you can use your existing sales data to identify who’s at risk of leaving, using patterns in their buying behaviour. By targeting these customers with additional support, you can increase your profits, without the cost of acquiring new customers.
About JH Data Science
Jen is a full time freelance data scientist. Her work has brought results to clients all over the globe – from helping a national restaurant chain understand drivers of supply chain stock shortages, to helping a veterinary device company demonstrate the performance of a new device, to helping a media startup develop an algorithm to optimize ad spend across channels.
Offer
You send us an anonymized sample of your customer sales data, things like customer ID, order dates, and order values.
| Customer ID | Order ID | Order Date | Order Value |
|---|---|---|---|
| 36 | 02 | 01/01/2026 | £250.00 |
| 49 | 90 | 02/01/2026 | £100.00 |
| 20 | 53 | 02/01/2026 | £670.00 |
We provide you with a deployment-ready solution that predicts which customers are at high risk of leaving, along with their value tier.
| Customer ID | Value Tier | Leaving Risk |
|---|---|---|
| 20 | High | 11% |
| 36 | Middle | 10% |
| 49 | Low | 2% |
You can run this solution to get regularly updated information about which customers are at high risk of leaving. You can use this to focus your retention efforts on the highest value customers most at risk of walking away – improving your profits with less effort and cost than acquiring new customers.
You will receive complete working source code, packaged for your IT team to deploy, a guide for how to use the solution to improve customer retention, and a guide for how to monitor the solution performance over time to ensure it remains fit for purpose.
You completely own this solution – it is customized to your data, is implementable at low cost within your own IT systems without additional software or hardware costs, and it doesn’t require a subscription or any recurring cost to run.
Jen supports you through the whole process, from project initiation, through to solution development and final handover. See more about working with Jen.
Turnaround
Typically four weeks from data delivery
Price
from £2,500
Get Started
Book an appointment with Jen for a short video call to discuss your business problem and how she can help.